I just received ANOTHER campaign email today

Upon research for synonyms for splendorous (which I realize is too long for texting) I liked resplendent (also too long for texting) BUT came upon a bird species the Resplendent Quetzal...NOT ONLY is it a 'COOL' bird but Quetzal has a huge textablity factor – which I will now call its "TF" for short. Also, Q, T, Z, and L are all very easily accessible on a phone's keypad!!!
Therefore, for your consideration QTZL is the new 'COOL'. Talk amongst yourselves.